Greetings, fellow gun lovers. We have already tackled the subject of SEO for gun businesses on our blog, but today we are going to further focus on one of the most important aspects of search engine optimization – keywords.

We will be discussing how to find keywords for SEO, what is the right way to utilize gun phrases and much more. Let’s get right into it.

What Is Keyword Research for SEO?

Keyword research for SEO is the process of picking and targeting key phrases with the goal of ranking higher among search engine results pages (SERPs). It is also a matter of analyzing the search terms that people look for online and understanding how you can approach and target those keywords.

Think of it this way: you want to create a page about ‘guns for ankle holsters’. You look at the key phrase on Google and find out that the results are a mix between those that sell ankle holsters, and articles that debate whether these holsters are good or not.

More about search intent in a bit.

How to Find Keywords for SEO in the Gun Industry

Do Deep Research on the Niche
Establish Your Goals
Make a List of Important Topics
Outline Your Seed Keywords
Analyze and Understand Search Intent
Use Keyword Research Tools

1. Do Deep Research on the Niche

Proper keyword research will not happen unless you have a thorough understanding of your niche. This means that, if you are not already familiar with gun terminology, basic and more advanced firearms-related topics, etc., then you need to do your homework on the subject.

Once you understand the niche you’ve chosen to do business in, in this case, the gun industry, you can start the actual process of optimizing your website for search engines, and people.

2. Establish Your Goals

When planning, it is always good to know your end goal, or in other words, what you hope to achieve with your actions. You need to define who you are, what is your website about, what can make you stand out from the competition, and so forth.

Doing this will help you figure out what makes your business valuable, and how you should approach your target audience. It will also steer your SEO strategy in the right direction, as well as your entire digital marketing strategy.

3. Make a List of Important Topics

Next up, you need to start thinking about specific gun phrases, topics, and keywords that are relevant to your business, and your potential customers. So, it is most advisable to make a list of all the topics related to your brand that you would like to rank for on Google.

For example, a gun store that focuses on selling airsoft guns and accessories should undoubtedly target said terms.

4. Outline Your Seed Keywords

Seed keywords, also known as, target keywords, are essentially the foundation of your entire keyword research. These are phrases that define your niche and focus on terms your target audience might be searching for on search engines.

Building a list of seed keywords is not that difficult to do. You can start off by listing terms that are directly related to your brand. Taking a quick look at our very own armsdirectory.com, you don’t need to be a marketing specialist to spot the keywords just from looking at the website:

Gun-friendly platform
2nd amendment rights
gun enthusiasts
firearm professionals
local firearm businesses

5. Analyze and Understand Search Intent

One of the best tips for keyword research is to always try to understand the user search intent behind every query. Now, perhaps you are wondering, what is meant by the phrase search intent?

It’s quite simple. When a person searches for something online, they have a certain goal in mind. Whether it is to find more information or to locate a product or service they are interested in purchasing. Respectively, the person expects to find relevant information for the purpose of their search.

In other words, if a person wanted to know more about the history of Glock, they will probably not be drawn to pages selling Glock guns. Therefore, those pages would be ranked further down the search results by Google (or any other search engine).

It is important to know this when you are creating your website and its content., As your chances of satisfying users, and what they are looking for depend on your understanding of the expectations of people and their searches.

Granted, this might seem difficult when you are first starting to work with SEO, but with time, it will become easier to use search intent.

6. Use Keyword Research Tools

It’s not like you can’t do keyword research without using specialized software. Still, using research tools will make the whole process much easier, and allow you to gain access to huge databases of keywords.

Ahrefs, Semrush, and Uber Suggests are perhaps the most popular keyword research tools, but, of course, you can use whichever tool you find most suitable for yourself.

Keep in mind that when wondering how to find the right keywords for SEO, a specialized research tool, can be of help. Let’s take a look at Semrush, for example.

You have entered the key phrase “Gun Registration Requirements”. Taking a look at the results the tool presents, you can see that there are over 100 keyword variations, all of which you can use to strengthen your text with relevant information.

Additionally, you are able to see information like the search volume of the various terms, as well as, their keyword difficulty, meaning how hard would it be to rank for those keywords.

On top of that, you will also receive tips on what the SERP looks like, including the traffic the top sites for the query are getting, how many backlinks they have acquired, and other useful data.

Overall, it is definitely worth it to invest in such a tool, since it will grant you access to lots of insights that would otherwise be unavailable.

Conclusion

The process of how to find keywords for SEO requires a lot of research, thorough analysis, and the use of the right tools. In fact, the greatest weapons in your marketing arsenal are those keywords that resonate the best and most accurately with your users.

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